Interesting lesson in copywriting for digital media

I am among those people who still like to read the newspaper, I mean the actual newspaper.. ummm.. still haven’t got it? Ok let me put it this way, I prefer the actual paper based edition of the newspaper than reading thru the same newspaper app. I just love the feel of the newspaper. ButContinue reading “Interesting lesson in copywriting for digital media”

My take on Twitter IPO : Keep doing the right thing, you will invariably find the commercial model.

On 12th September, Twitter twitted “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.”  For many reasons it was an important announcement. In its 7 years of journey, it has seen huge challenges – technical challenges as well business modelContinue reading “My take on Twitter IPO : Keep doing the right thing, you will invariably find the commercial model.”

Why I am happy to see ‘Twitter Drops Linkedin Partnership’

When I read above news, first thing that I came to my mind was ‘Ah! I would not be seeing Tweets on Linkedin stream’. Frankly I really get irritated when people spam Linkedin, Facebook networks through their tweets. First of all it is due to the fact that ‘tweets’ on Linkedin don’t have a neatContinue reading “Why I am happy to see ‘Twitter Drops Linkedin Partnership’”

Social media shaping our lives?

For most people including the marketeers, social media is a form of technology which maps our behaviour into digital world. Actually this is how the entire automation or for that matter the computerization has started. We first tried to automate the routine work with the help of machines then we made them little intelligent byContinue reading “Social media shaping our lives?”