Why it is so difficult to measure the impact of social media

My interest in social media and its impact on business has led me to dabble into social media for a fair amount of time. It is quite a new medium but has made significant impact on businesses, politics, opinion making, brands and what not. I consider the channels like Facebook, Twitter, Linkedin, Google+, Pinterest, blogging,Continue reading “Why it is so difficult to measure the impact of social media”

2 technologies that are shaping business transformation

I wrote this blog first for my company’s website. We all know how IT has become center stage of business transformation in last few years. It has its own challenges that are unique and at the same time has opened up new opportunities. The senior IT executives have to deal with operational and strategic levelContinue reading “2 technologies that are shaping business transformation”

Why should I care if it is Android or Symbian or….

When a common man wants to buy a mobile phone does he look for its operating system or its functions, applications and aspiration value (if there is any). I guess in most cases its the later. Then why all of a sudden there is so much noise about Android. These are few viewpoints. When youContinue reading “Why should I care if it is Android or Symbian or….”

Tiger and The King…. New learning

The other day I was telling a story (as usual, making it on the fly) and when I ended the story, I was surprised at the way I ended it. Once upon a time, there was a King, one day he went for hunting in the jungle. There he saw a tiger. But the tigerContinue reading “Tiger and The King…. New learning”