I am among those people who still like to read the newspaper, I mean the actual newspaper.. ummm.. still haven’t got it? Ok let me put it this way, I prefer the actual paper based edition of the newspaper than reading thru the same newspaper app. I just love the feel of the newspaper. ButContinue reading “Interesting lesson in copywriting for digital media”
Category Archives: social media
“How to use social media” For early teenagers
In April 2011, I gave this presentation in my son’s school in Singapore for the children of 13 to 15 years old. When I look back at it, I feel now this presentation or message should be given to 10 to 13 years old children. In this presentation I spent good amount of time inContinue reading ““How to use social media” For early teenagers”
My take on Twitter IPO : Keep doing the right thing, you will invariably find the commercial model.
On 12th September, Twitter twitted “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.” For many reasons it was an important announcement. In its 7 years of journey, it has seen huge challenges – technical challenges as well business modelContinue reading “My take on Twitter IPO : Keep doing the right thing, you will invariably find the commercial model.”
Why it is so difficult to measure the impact of social media
My interest in social media and its impact on business has led me to dabble into social media for a fair amount of time. It is quite a new medium but has made significant impact on businesses, politics, opinion making, brands and what not. I consider the channels like Facebook, Twitter, Linkedin, Google+, Pinterest, blogging,Continue reading “Why it is so difficult to measure the impact of social media”
Why I am happy to see ‘Twitter Drops Linkedin Partnership’
When I read above news, first thing that I came to my mind was ‘Ah! I would not be seeing Tweets on Linkedin stream’. Frankly I really get irritated when people spam Linkedin, Facebook networks through their tweets. First of all it is due to the fact that ‘tweets’ on Linkedin don’t have a neatContinue reading “Why I am happy to see ‘Twitter Drops Linkedin Partnership’”
Mind (and) Your Business 