Author Archives: sachindabir

Why it is so difficult to measure the impact of social media

My interest in social media and its impact on business has led me to dabble into social media for a fair amount of time. It is quite a new medium but has made significant impact on businesses, politics, opinion making, brands and what not. I consider the channels like Facebook, Twitter, Linkedin, Google+, Pinterest, blogging,Continue reading “Why it is so difficult to measure the impact of social media”

2 technologies that are shaping business transformation

I wrote this blog first for my company’s website. We all know how IT has become center stage of business transformation in last few years. It has its own challenges that are unique and at the same time has opened up new opportunities. The senior IT executives have to deal with operational and strategic levelContinue reading “2 technologies that are shaping business transformation”

Capability and Capacity

When I was discussing the challenges of growing our business and hiring people, I said that our priority was to build the capability first and we can build the capacity later on. When I thought about this statement more, I realised that many organisations go through this challenge. Very often we have to take decisionContinue reading “Capability and Capacity”

Why I am happy to see ‘Twitter Drops Linkedin Partnership’

When I read above news, first thing that I came to my mind was ‘Ah! I would not be seeing Tweets on Linkedin stream’. Frankly I really get irritated when people spam Linkedin, Facebook networks through their tweets. First of all it is due to the fact that ‘tweets’ on Linkedin don’t have a neatContinue reading “Why I am happy to see ‘Twitter Drops Linkedin Partnership’”

Social media shaping our lives?

For most people including the marketeers, social media is a form of technology which maps our behaviour into digital world. Actually this is how the entire automation or for that matter the computerization has started. We first tried to automate the routine work with the help of machines then we made them little intelligent byContinue reading “Social media shaping our lives?”